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Audi Aims To Sell 800,000 Electrified Cars In 2025

Wed, May 9, 2018 8:17 PM

German carmaker Audi has announced plans to produce and sell 800,000 fully electric vehicles and hybrids in 2025.

With one in three customers expected to choose e-models in eight years time, Audi has said that an electric option will be available in each of their model series.

The German firm has committed a sum of €40bn to the project, with e-mobility and autonomous driving the big focus before 2025.

“Our ambition has always been and will continue to be Vorsprung durch Technik,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “Our goal is to revolutionize mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.”

Audi is moving fast with its EV plans, by August this year we will already see the e-tron sport utility car, a model which has a range of more than 400 kilometres and can be charged at 150kW rapid-charging stations, giving it full power in under 30 minutes.

With parent company Volkswagen embroiled in the diesel emissions scandal, Audi is aiming to reclaim some of the ground it has lost to EV specialists such as Tesla. With BMW, Ford and Jaguar Land Rover all investing heavily into EV research, Audi is keen to stay ahead of the pack.

“Worldwide, we are accelerating the implementation of new, profitable business models in those areas that will be essential for our industry in the future,” says Alexander Seitz, Member of the Board of Management for Finance at AUDI AG.

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