Toyota Chief Receives Prestigious Issigonis Trophy

Fri 18th May 2018

Akio Toyoda, President of Toyota Motor Corporation has been awarded the highest accolade by Autocar magazine at their annual awards ceremony.

Toyoda received his award this week for his inspiring leadership at Toyota and for pioneering new technology in the industry.

The award is named after Sir Alec Issigonis, creator of the Mini, and has been awarded by the world’s oldest automotive magazine, which has been in publication since 1895.

Mark Tisshaw, Autocar Editor said: “This is our highest accolade and our most prestigious and most personal award. It goes to Mr Toyoda in recognition of the quite incredible job he has done at the helm of Toyota and Lexus. He has been proved right on so many issues and it is inspiring to see him do such diverse things as lead the agenda on future powertrain technologies and bring back cars that appeal to the enthusiast, all while selling a vast amount of ever-more desirable cars.”

Toyoda has led Toyota’s programme of innovation since 2009, overseeing the difficult period of ‘unintended acceleration’, a crisis which was faced in the US market within weeks of taking the helm.

After receiving the award from Autocar Editor-in-Chief, Steve Cropley, Toyoda pai tribute to the pioneering work of Sir Alec Issigonis and his innovative Mini design. He said: “For me it is the kind of car we should all dream of making. Affordable, simple and as fun to drive as a go-cart. Even if the future people will go to work in autonomous pods, as industry leaders it is also our job to keep making cars like this.”

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