Tailgaters Targeted In New Road Safety Campaign

Mon 17th Sep 2018

Highways England is launching a crackdown on tailgaters in an aim to reduce the number of deaths on the UK’s roads.

Latest data suggests that one in eight road casualties are caused by so-called ‘tailgaters’ where motorists drive too close to the car in front of them, that’s up to 100 deaths or serious injuries a year.

Highways England has now brought out a campaign based on the popular video game, Space Invaders, to reduce the number of tailgaters from putting themselves and others in danger. The unlawful practice is said to be one of the most irritating things about other road users, and 90 per cent of drivers say they have been tailgated or have seen others doing it, whilst just over a quarter of drivers admit they have done it themselves.

Richard Leonard, Head of Road Safety at Highways England, said:

“If you get too close to the car in front, you won’t be able to react and stop in time if they suddenly brake.

“Tailgating makes the driver in front feel targeted and victimised, distracting their attention from the road ahead and making them more likely to make a mistake.

“It is intimidating and frightening if you’re on the receiving end. If that leads to a collision, then people in both vehicles could end up seriously injured or killed. We want everyone to travel safely, so the advice is - stay safe, stay back.”

Former World F1 Champion, Nigel Mansell, who was on the receiving end of many a shunt in his illustrious motor racing career, is also throwing his weight behind the campaign.

Mansell, who is also President of the Institute of Advanced Motorists RoadSmart said: “Tailgating is a driving habit I utterly deplore. Not only is it aggressive and intimidating, but it can lead to a crash with a tragic outcome.

“There is absolutely no upside to it – you will not get to your destination faster, you are not a skilled driver for doing it, and you are putting so many innocent people at risk. So I very much back this campaign to highlight the dangers of tailgating.”