Google Makes Huge Entry Into Car Tech With New Alliance

Wed 19th Sep 2018

Google has signed a partnership with the world’s biggest car group, the Renault-Nissan-Mitsubishi Alliance, which will see Android OS power the media displays from 2021.

Car manufacturers have long resisted the overtures of Google, preferring instead to develop their own operating systems, satnav programs and entertainment platforms. There is a big fear in the industry that Google is seen as a competitor and that the company could harvest data.

However, many drivers prefer to use Google’s Android OS by connecting their mobile phones to bluetooth systems, which allow drivers to access Google Maps and other popular Android apps.

Google, Apple and Amazon have long battled for the hearts and minds of the motor industry, and just this week the new Audi e-tron SUV was revealed to be complete with Amazon’s Alexa Auto Software.

But it is the Google partnership with the Renault-Nissan-Mitsubishi group that will affect the most cars, together they sold 10.6 million cars last year.

The Alliance’s Global VP of Connected Vehicles, Kal Most said: “With the integration of the Android platform into our infotainment systems, we are adding a new level of intelligence to our connected vehicles.

He added: “In the future, the Google Assistant, which employs Google’s leading AI technology, can become the main way customers interact with their vehicles, hands-free. With Google Maps and the Google Assistant embedded in Alliance infotainment systems, our customers will have some of the most advanced AI based applications at their fingertips. And with in-vehicle access to the Google Play Store, our customers will enjoy an open and secure ecosystem of Android apps engineered for vehicles.”