Do Brits Even Know What An EV Is?

Tue 8th Sep 2020

New research from Ford has found that many drivers in the UK are confused by the electric vehicle market, with many not even familiar with the term ‘EV’.

The study took the answers of more than 2,000 adults and found that 46 per cent readily admit that they do not plan to buy an electric vehicle in the future. A worrying statistic taking into consideration the government’s plans to ban the sale of petrol and diesel engines within the next 15 years. 

Affordability was cited as the chief concern, with 53 per cent saying that it was the main reason for drivers not wanting to buy an EV. Where to charge (51 per cent), and range anxiety (37 per cent) were the other concerns.

Most concerning for the multi-million pound electric vehicle industry is that around a third of drivers don’t even know that an EV is a vehicle that runs on one more electric motors.

Ford has launched an education roadshow called Go Electric, which aims to demystify some of the confusion over the electric vehicle industry and inform potential buyers on some of the benefits.

Andy Barratt, managing director at Ford of Britain, said: “While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey, and the first step is understanding what their options are.

“Our roadshow will help demystify electrified vehicle options for all of our customers and give them all they need to make the right choice to fit their lives.”