Does Your Car Have Facial Recognition?

Thu 23rd Sep 2021

Hyundai’s premium car brand spin-off, Genesis, has promised to take their autotech to the next level with the introduction of facial recognition on its all-new crossover, the GV60.

Genesis’ Face Connect’ technology will allow the GV60 to recognise the face of its owner, allowing the vehicle to be opened without a car key, and similar to tech launched by other brands, that facial recognition will saved on the GV60s on-board computer with a profile which will alter the car’s seat and steering wheel and infotainment settings.

In a further boost for ‘Minority Report’ style futurism, the GV60 will also have a ‘Fingerprint Authentication System’ which will allow drivers to start the vehicle using only their fingerprints.

The Genesis brand, which was launched in South Korea in 2015, announced earlier this year that it was coming to UK shores, bringing a premium level to Hyundai’s line-up, which also has Kia at the budget end of the stable.

The GV60 will be the brand’s first fully electric vehicle, based on E-GMP (Electric-Global Modular Platform). The brand’s new vehicles will be purely electric starting from 2025 and like Hyundai aims to be carbon neutral by 2035. In the accompanying text for a launch video of the GV60s tech, Genesis said: “[The] new architecture will integrate audacious technologies and breathtaking designs into its vehicles, providing truly detail-oriented experiences.”

“Our new electric lineup is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”