Ford Creates Petrol Perfume

Wed 21st Jul 2021

Petrolheads who are crying tears of diesel over the prospect of losing internal combustion engines over the next ten years have been given a small mercy by the world’s largest motoring manufacturer after Ford announced a new petrol scented fragrance.

Ford launched ‘Mach-Eau’ at the Goodwood Festival of Speed this week at the same time as publishing a survey which revealed that one in five drivers said the smell of petrol is what they’d moss most when swapping to an electric vehicle. The same survey strangely found that petrol was a more popular small than both wine and cheese?

Though Ford have brought in one of the world’s leading fragrance consultancies to create ‘Mach-Eau’ it won’t actually be available to buy. Instead the fragrance, which is based on scents given off by car interiors and rubber tyres has been used to launch the company’s new Ford Mustang Mach-E GT, an all-electric performance car. Ford hope to convince petrolheads and performance car enthusiasts that an engine is nothing more than noise and smell.

“Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up,” said Jay Ward, Ford of Europe Product Communications. “The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporise too.”

The company which produced the fragrance, Olfiction, used some of the chemicals found in engines and petrol to create the smoky almond aromas of Mach-Eau, and even gave the perfume a touch of animal, with horse notes underlining the Mustang heritage of the performance vehicle.