Jaguar Will Go All-Electric By 2025

Tue 16th Feb 2021

One of the UK’s biggest luxury car brands, Jaguar, has announced that its line-up will become all-electric by 2025.

The Jaguar Land Rover have unveiled a new global strategy, titled Reimagine, which will see both the Jaguar and Land Rover brands aim for a future beyond combustion engines.

The strategy is planned to see JLR become a net zero carbon business by 2039, and will begin with the first all-electric Land Rover model in 2024. One year later and Jaguar will no longer produce diesel or petrol engines of any kinds, with Land Rover launching six pure electric variants over the next five years.

JLR have also revealed that they will be pushing forward with their development of clean hydrogen fuel-cell power.

There was no news on which models would be made all-electric by Jaguar, though the announcement does come alongside the news that the company will be cancelling development of the XJ as it no longer fits in with the ‘vision for the reimagined brand.’

While the ‘Reimagine’ strategy is focusing on redefining luxury, there will also be some savings to be had, for a brand that slumped to just 102,000 sales of their F-Pace and E-Pace crossovers in 2020.

“As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design,” said Jaguar’s Chief Executive Officer, Thierry Bollore.