JLR On A Roll As Demand Increases

Tue 6th Oct 2020

Despite a gloomy forecast from the motor industry, Jaguar Land Rover have been encouraged by a major increase in sales in the third quarter of 2020.

Like most of the car manufacturing industry in the UK, Jaguar Land Rover have been in the doldrums through 2020 with the pandemic seriously hitting sales, closing production lines and leading to the loss of 1,100 jobs in the summer.

And while new car registration this September were their lowest this millennium, based on year-on-year figures, JLR were reporting a 53 per cent increase in sales for the period ending this September. The Warwickshire based company are still suffering a 12 per cent drop annually, but they boasted sales of 113,500 models in the third quarter, with the all-new Defender and demand for the latest range of hybrids responsible for the bounceback.

“Covid-19 and second lockdowns continue to impact the global auto industry but we are pleased to see sales recovering across our markets,” said JLR’s chief commercial officer, Felix Brautigam.

“In China, the first region to come out of lockdown, our performance has been particularly encouraging. But we are also seeing strong improvement versus the preceding quarter in other key markets, with sales up more than 50 per cent worldwide.

“The recovery has been demand-led and we are delighted that we have been able to reduce stocks to achieve ideal levels in most markets, despite the ongoing pandemic, to support a healthier and more profitable business for Jaguar Land Rover and its retailers.”