Litterbug Drivers Targeted In New Campaign

Mon 21st Sep 2020

Highways England have launched a partnership with Keep Britain Tidy after revealing that they pick up more than 200,000 bags of litter from the roadside every year.

The two organisations say that the tonnes of litter cause significant risk to wildlife and the environment but are also a serious safety risk.

Highways England are helping Keep Britain Tidy launch their annual cleaning campaign after their Great British Spring Clean was cancelled in the wake of the pandemic. The government has already pledged to help clean up Britain’s roads by committing to removing graffiti from the road network.

The simple fact is that if litter wasn’t dropped in the first place it wouldn’t need to be picked up,” said Highways England’s head of customer and operational requirements, Freda Rashdi. “Litter is not only unsightly and a risk to wildlife and the environment, but it also puts our workers at risk collecting it and it diverts time and money that could be better spent on improving the network.

“Litter is an important national issue and we’re pleased to be able to support the Great British September Clean arranging extra litter picks to coincide with the campaign and by urging people to take their litter home.”

In the blitz on graffiti it is estimated that lockdown saw a 33 per cent increase in graffiti cleaning and is now doubling down on cleaning the roads infrastructure thanks to help from the government.

“Phenomenal efforts have been made throughout this pandemic to ensure our transport network is clean and maintained to the highest standards, helping keep people safe, and people deserve roads and railways that are not blighted by graffiti and vandalism,” said Transport Secretary Grant Shapps.

As we continue our focus on building back better as we recover from Covid-19, I want us to feel proud of our transport infrastructure and public spaces. Our extra investment to remove graffiti from our roads and railways means we can double our efforts to fight this issue and represents a positive step in the right direction.”