Renault MD Hails EV Success

Mon 27th Jul 2020

French car manufacturer Renault is celebrating the success of their Zoe EV, despite the backdrop of a COVID-19 slump.

While 2020 has been disastrous for many car brands across the globe, Renault’s EV range of Zoe hatchbacks and Kangoo Z.E. vans has seen sales beyond 300,000 across the whole of Europe. 

Sales of the Zoe in particular have been strong, up almost 50% on the same point last year with 37,540 sold. The company launched a temporary £500 discounts on its EVs in March right at the start of the pandemic, at the same time that they launched the new Zoe and redesigned Captur crossover models.

Renault also plan to introduce electric models of their Clio and Captur models later this year.

Speaking to A.M. Renault’s UK managing director Vincent Tourette said: “To date, our Zoe sales in the UK are 500 up on the same period last year,” Tourette told AM. “Given that the new model was launched right as the crisis hit, and was impacted by the three-month lockdown, it’s a remarkable result.

“We are fortunate. Our EV plans have been in place for five or six years. This isn’t a quick and dirty solution. We have plenty of EV supply, where other manufacturers might be struggling to get EVs on the roads, and our retailers have the benefit of working with electrified cars for many years.”

Renault launched a virtual showroom solution in April, in response to lockdown closures across much of the continent. The platform has seen 65,000 unique visitors and driven 1,200 sales enquiries.