Rolls-Royce Reports Record Sales

Wed 12th Jan 2022

Premium cars have enjoyed a fantastic year of sales showing that dispite global issues across the UK motor industry, the luxury market has remained strong.

Both Bentley and Rolls-Royce reported impressive sales performances for 2021, with Rolls-Royce announcing that they sold more cars last year than at any point in the company’s 117-year history.

The luxury car brand boosted sales by 49 per cent year on year, selling 5,586 globally, beating the company’s previous record, which was set in 2019, by 461 vehicles. The company has said that all-time sales records in a number of territories has contributed to the high volumes, with strong interest in each of Rolls-Royce’s five models, including the arrival of the new Ghost saloon.

Though the company hasn’t actually released their global sales figures for individual models, data collected by Autotrader for the UK suggests that the Cullinan was the most popular model, followed by the Ghost, Wraith, Dawn and Phantom.

Rolls-Royce look set for some exciting years ahead, with the ultra-premium Boat Tail, retailing at £20m, unveiled last year, as were the plans for the Spectre Coupe, which will go on sale in 2023.

“2021 was a phenomenal year for Rolls-Royce Motor Cars,” said company CEO, Torsten Muller-Otvos. “We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year's success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”